How hard it is to get good news reported

I am momentarily speechless. Here's the story:

http://www.chron.com/news/article/Utah-mayor-used-alias-to-write-upbeat-news-stories-2264370.php

At least someone is noticing...
http://www.deadline.com/2011/11/should-the-fcc-crack-down-on-tv-stations-that-cooperate-on-news-ad-sales-and-retransmission-deals/

Why bother with multiple sources when you don't have multiple outlets?