In these tough economic times, a lot of people are going the entrepreneurial route and striking out on their own. Fine. Very courageous and a respectable thing to do.
What irritates me is people who hide their solo status with the use of the royal "We." What's wrong with being a one-person operation? The double whammy to my intelligence is referring to yourself or your company in the plural while using generic photos of good-looking strangers. Look, I want to support you in your new venture, but be straight with me about who, and how many, you are. Tell me YOUR name and post YOUR picture. Then I know you are sincere and probably legit. The fake photos are a dead giveaway, as are the absence of contact names on the Web site or the owner's initials taking the place of a genuine company identity.
All I'm saying is, stop trying to be something you are not. Don't make up recommendations and accomplishments and don't pretend to be more than you are. Be honest! Then the success that follows will be all yours.
