Soda: To Tax or Not to Tax

So, San Francisco is proposing a new tax on soda. The issue has the usual supporters and opponents:
http://time.com/3020544/soda-tax-san-francisco-vote/

We all get it. Those (of us) who don't drink much soda, and some of those who think we drink too much, are okay with the idea. Industry officials and Libertarians in general are, of course, against it.

According to this report, the deep-pocketed American Beverage Association is willing to spend big bucks to defeat such a measure. Enormous bucks, actually. In other words, $10 million.
http://www.sfgate.com/bayarea/article/S-F-soda-tax-would-drop-consumption-31-percent-5636558.php

But I have a brilliant solution: City by the Bay, implement the tax and reap the rewards. As for the ABA, why not instead spend that $10 million dollars, or less, lowering the price of soda so no one feels the pinch?

Win/win, I say.

Dear Media

Attention news people: Be more specific! Telling me there was a natural disaster or man-made tragedy in Florida or California isn't telling me enough. These are big states! Give me a city or at least a county. Just because it didn't happen in my state doesn't mean I don't care about the rest of them. (I notice this never happens when you're talking about New York. I always get the details if something happens there.)

How else do you expect me to learn/or care?