Soda: To Tax or Not to Tax

So, San Francisco is proposing a new tax on soda. The issue has the usual supporters and opponents:
http://time.com/3020544/soda-tax-san-francisco-vote/

We all get it. Those (of us) who don't drink much soda, and some of those who think we drink too much, are okay with the idea. Industry officials and Libertarians in general are, of course, against it.

According to this report, the deep-pocketed American Beverage Association is willing to spend big bucks to defeat such a measure. Enormous bucks, actually. In other words, $10 million.
http://www.sfgate.com/bayarea/article/S-F-soda-tax-would-drop-consumption-31-percent-5636558.php

But I have a brilliant solution: City by the Bay, implement the tax and reap the rewards. As for the ABA, why not instead spend that $10 million dollars, or less, lowering the price of soda so no one feels the pinch?

Win/win, I say.