Tuesday, July 24, 2012

Goodbye, McDonald's Breakfast!

Dear McD,

Though I admit to being older than the Egg Mcmuffin, it was your fabulous high-fat breakfast entrees that brought me around: I love the bacon, egg & cheese biscuit, the cinnamon buns are deliciously evil, and the McGriddle was a revelation; I haven't had a homemade buttermilk pancake since they were introduced.

Knowing none of these entrees are vitamin and nutrition-packed, I try not to indulge very often. June 29, 2012 was my big day. I stopped for a breakfast biscuit before an early morning meeting...for the last time.

It was yummy as usual. But I couldn't get over the price. When the meat-filled biscuits first came on the market, they were a great deal - 99 cents, I believe. For a long time they were two for $3.00 (a great deal for the wallet if not the waistline). Somewhere along the way they obviously went up to $2.00 and now have passed $3 each. On June 29, the McDonald's breakfast biscuit cost me $3.59 PLUS tax, bringing the total to $3.89!

This was not at an airport location either but on a corner in a South Bay suburb. For $4.00, I'm pretty sure I can purchase actual food! And, more critically, for $4.00, I used to be able to get 4 biscuits. Look, I'm not great at math, but it looks to me like the price has quadrupled since its birth in about the 1980s.


Holy crap. I've been eating these things for 30 years?!

Anyhoo, this seems like quite the price explosion. Especially since McDonald's' revenues have swollen like Americans' behinds the last few years. And don't think I didn't notice the dwindling options on the Dollar Menu in favor of the "Extra Value" and more expensive offerings.

Time to shape up, McD. Whatever is going on with you, McDonald's, I can no longer be a party to it. From now until the prices come down, your breakfasts are off my menu.

Wednesday, July 18, 2012

At my whereabouts' end

Note to self: When trying not to get lost in San Francisco, do not use Starbucks or Walgreen's as landmarks.